In an over saturated and fickle market it's a relentlessly tough job to be original in a specific genre and stay on top of your game these days. However Polar Caps (aka singer-songwriter/producer Owen Hughes-Holland) is definitely pushing the boundaries with his unique style of alternative electroacoustic pop.
Since only launching in the summer of 2011 Polar Caps has already made a visible impact on the underground scene, with the successful release of his debut EP 'Solutions'. As well as recently gaining a clothing co. endorsement, sharing the stage with the likes of Example, The Cribs, AlunaGeorge, Jake Bugg and DJ Fresh, featuring on NME.com, MTV artists, having celebrities such as Stacey Solomon & Alex Zane tweet about him, and now with his second EP 'Altitudes' finished and music videos/singles in place, the future is most definitely looking bright for this young up start.
"His cool alt pop melodies have proved utterly irresistible to our music-loving ears" - The Huffington Post
"Superbly polished, this 6-tracker is unequivocally a well-realised piece of work" - Fortitude Magazine
"The way Polar Caps mixes genres is something I have rarely heard and it is very refreshing" - Confront Magazine